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The LESI Guide to Licensing Best Practices

Licensing Executives Society International

ISBN13: 9780471219521
ISBN: 0471219525
Published: June 2002
Publisher: John Wiley & Sons Ltd
Country of Publication: USA
Format: Hardback
Price: £120.00



Despatched in 4 to 6 days.

A definitive resource for professionals in licensing and technology management. In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including:-

  • Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America
  • Technology valuation
  • Technology management consulting
  • Licensing agreements and strategic partnerships
  • The expansion of the licensing profession
  • Patent procedures and protection in Europe
  • Trade secrets law and intellectual property assets
  • Issues in copyright, software, and Web sites
  • Trademarks, trade names, and trade dress
  • Licensing in the biotechnology industry
  • Pharmaceutical licensing
  • University licensing trends
  • Technology rights that are financial assets and instruments
  • IC-based corporate carve-outs
  • Licensing and litigation ADR

Contents:
Preface by Robert Goldscheider. PART ONE: THE CHANGING LANDSCAPE OF LICENSING.
CHAPTER 1 EXPANDING BUSINESS OF LICENSING (Willy Manfroy).CHAPTER 2 TECHNOLOGY VALUATION (Dr. Richard Razgaitis).CHAPTER 3 THE EXPANDING ROLE OF TECHNOLOGY MANAGEMENT CONSULTANTS (Robert Goldscheider).CHAPTER 4 DREADFUL DRAFTING: THE DO S AND DON'TS OF LICENSING AGREEMENTS (John T. Ramsay, Q.C.).PART TWO: NEW OUTLOOKS ON PATENTS, TRADEMARKS, COPYRIGHTS, AND TRADE SECRETS.CHAPTER 5 RECENT CHANGES IN PATENTING PROCEDURES AND PROTECTION: DEVELOPMENTS IN THE EUROPEAN AND U.S. PATENT SYSTEMS (Dr. Heinz Goddar, Alan H. Gordon).CHAPTER 6 THE CRITICAL ROLE OF TRADE SECRET LAW IN PROTECTING INTELLECTUAL PROPERTY ASSETS (Melvin F. Jager).CHAPTER 7 COPYRIGHT, SOFTWARE, AND WEB SITE ISSUES IN THE INTERNET WORLD (Michael A. Lechter).CHAPTER 8 TRADEMARKS, TRADE NAMES, AND TRADE DRESS (Thomas M. Small, Kenneth D. McKay).PART THREE: ADVANCES IN INDUSTRY-SPECIFIC LICENSING.CHAPTER 9 LICENSING IN THE BIOTECHNOLOGY INDUSTRY (Dr. Cathryn Campbell).CHAPTER 10 PHARMACEUTICAL LICENSING DURING THE REVOLUTION (Dr. Thomas A. Picone).CHAPTER 11 UNIVERSITY LICENSING TRENDS AND INTELLECTUAL CAPITAL (Dr. Louis P. Berneman, Dr. Kathleen A. Denis).PART FOUR: FINANCIAL ISSUES, LEGAL PROTECTION, AND LITIGATION DEVELOPMENTS.CHAPTER 12 WHAT TO DO WITH TECHNOLOGY RIGHTS THAT ARE FINANCIAL ASSETS AND INSTRUMENTS (Dr. Nir Kossovsky, Bear Brandegee).CHAPTER 13 IC-BASED CORPORATE CARVE-OUTS: STRATEGY, STRUCTURE, AND FUNDING (James E. Malackowski, Suzanne Harrison).CHAPTER 14 LICENSING AND LITIGATION (Ronald L. Grudziecki, Arnaud Michel).CHAPTER 15 ALTERNATIVE DISPUTE RESOLUTION: FIGHTING SMARTER, SPENDING LESS (Tom Arnold).PART FIVE: LICENSING IN THE GLOBAL COMMUNITY.CHAPTER 16 IGNORE EUROPE AT YOUR PERIL! (Prof. Dr. Peter Chrocziel, Nigel Jones, Thierry Sueur).CHAPTER 17 CHALLENGES OF LICENSING TO AND FROM CHINA AND HONG KONG (Larry W. Evans, With a Contribution from Chi Shaojie).CHAPTER 18 IS THERE A FUTURE FOR JAPAN? (Dennis Unkovic).CHAPTER 19 LICENSING IN RUSSIA: OPPORTUNITIES AND PITFALLS (Dr. Natalia Karpova).CHAPTER 20 AUSTRALIA: LICENSING OPPORTUNITIES IN THE MEDICAL AND BIOTECHNOLOGY INDUSTRY (Rodney DeBoos).CHAPTER 21 CHALLENGES TO ARAB INDUSTRIES IN ACQUIRING AND SELLING APPROPRIATE TECHNOLOGIES (Talal Abu-Ghazaleh).CHAPTER 22 THE SOUTH AFRICAN EXPERIENCE IN ECONOMIC DEVELOPMENT (Alan Lewis, Don MacRobert).CHAPTER 23 PROSPECTS FOR INCREASED LICENSING IN LATIN AMERICA (Fernando Noetinger, Gabriel F. Leonardos).FURTHER READING LIST.INDEX.