Competition, Data and Privacy in the Digital Economy is a timely and interesting book that provides an in-depth understanding of the intersection of competition and privacy in the data-driven economy and offers a comprehensive insight into competition policy in the digital economy, its current shortcomings, especially the growing role of personal data. The past decade has been marked by rapid development in technology and innovation, revolving much around sharing personal information, enabling the development of valuable products and services, and in doing so, we grant access to our personal information. As we enter the third decade of the 21st century, the overview of the contemporary interplay between competition, data and privacy in the digital economy and analysis of the growing privacy dimension in modern competition policy takes a critical look to evaluate whether the system in its current form and with the existing approach is capable of tackling the challenges raised by the role of personal data in the shift from an offline to an online economy.