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Practical Guide to Successful Intellectual Property Valuation and Transactions


ISBN13: 9789041194480
Published: April 2022
Publisher: Kluwer Law International
Country of Publication: Netherlands
Format: Hardback
Price: £116.00



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Identifying the optimal price for a transaction involving an intellectual property (IP) asset necessarily involves a thorough, well-reasoned, and well-supported IP valuation analysis. This matchless book draws on decades of experience from the world’s most renowned IP valuation experts, patent office chief economists, finance and accounting professors, and top-tier legal professionals to provide clear guidance and immediately actionable knowledge on how to value IP assets in a multitude of scenarios.

The contributors explore all major facets of IP valuation, ranging from the basics of value to technical economic methods in an approachable manner. The book examines the valuation of brands, copyright, trade secrets, patents, and other forms of IP from a multidisciplinary viewpoint with worked examples, draft contract language, case law analysis, and up-to-date theoretical considerations. Issues and topics considered in depth include the following:

  • fair, reasonable, and non-discriminatory terms
  • determining reasonable royalty rates
  • standard essential patents
  • profit apportionment
  • discount rates
  • role of the IP asset manager and multi-functional teams
  • IP management in collaborative research and development
  • financial methods and economic considerations, and
  • operationalization of IP valuation in practice

The handbook is the result of five years of dedication and hard work by the advisors and a growing network of researchers, supporters, and end-users involved in the Asia-Pacific Research and Training Network on Trade.

As IP becomes ever more indispensable in so many activities and industries that cross national borders, the need to overcome the lack of shared understanding of how to approach the valuation of IP becomes more urgent. This book will facilitate consistent approaches to the valuation of IP as an indispensable component of trade, investment, and sustainable economic development. It will provide IP asset managers and transactional attorneys, both seasoned experts and newcomers, with up-to-date methods on how to value IP assets and apply them in practice.

Subjects:
Intellectual Property Law
Contents:
Foreword
Note from the Editor
Part I: The Value of Intellectual Property and Valuation Methods
T. Alexander Puutio
Chapter 1. Measuring What Matters: An Introduction to IP Valuation
Doug Bania
Chapter 2. The Value of Brands
David Lossignol
Chapter 3. Introduction to Copyright Valuation
Doug Bania & Brian Buss
Chapter 4. Introduction to Trade Secret Valuation
Kevin McElroy & Scott Weingust
Chapter 5. The Methods of Valuing Intellectual Property: Patents
Susan Chaplinsky & Tipton R. Snavely
Chapter 6. Intellectual Property Valuation with Financial Methods and Tools
Drew Hession-Kunz
Chapter 7. Profit Apportionment for Intellectual Property Valuation
Doug Bania & Brian Buss
Chapter 8. Discount Rates and Rates of Return for Intellectual Property
Michael J. Lavelle & T. Scott Vandervliet
Part II: Standard Essential Patents and Fair, Reasonable and Non-discriminatory Rates
Chapter 9. A Reasonable Royalty Rate: Lesson Learned from U.S. Case Law
Diana Hopkins
Chapter 10. Understanding Standard Essential Patents (SEPs) and Their Fair Value
Sachin Sinha
Chapter 11. Law, Logic, and Economics: The Simple Arithmetic of FRAND Royalties
Alan C. Marco & T. Alexander Puutio
Part III: IP Valuation from a Business Development and Organizational Management Perspective
Chapter 12. The Common Denominator in IP Valuation: People
Dominika Boehm & Lee Pham
Chapter 13. IP Valuation: A Business Value Creation Point of View
A. Gorius
Chapter 14. Dealing in Intellectual Property: What You Need to Know to Get the Deal Done
Michael J. Kasdan
Chapter 15. Think Entrepreneurial: A Business-Driven Approach for IP Asset Valuation
Sevim Süzeroglu-Melchiors & Philipp Hammans
Chapter 16. Intellectual Property Management in Collaborative Research and Development
Alan Adcock
Index