LinkedIn for Lawyers: Connect, Engage and Grow Your Business 2nd ed

Stop thinking about LinkedIn as a social network, and start thinking about it as a marketing network. LinkedIn is a powerful tool in an ever-changing online landscape, and can be effectively leveraged to help achieve business development and marketing goals.

This practical guide is a thorough update to the first edition of LinkedIn for Lawyers: Connect, Engage and Grow your Business and is a vital resource for any lawyer who wants to take advantage of the marketing and business development opportunities offered by LinkedIn.

Features:-

This book provides guidance and practical examples on how to:-

• Build and raise your profile
• Manage your reputation
• Build your knowledge base and keep up-to-date with key issues in your area(s) of expertise
• Position yourself as an expert in your field
• Generate new business
• Keep in touch with, and engage with, your existing clients and referrers
• Research clients, prospects and competitors
• Meet and engage with prospects, potential referrers, colleagues and peers
• Get the right people into your sales funnel

This updated edition also includes a quick reference guide to leveraging other social media for your business, including Facebook, Twitter and Google+.