Social Media Marketing for Law Firms

Number of Pages: 111

Linked-In, Facebook, Twitter, Google+, YouTube, StumbleUpon, Flickr - Is your firm fully utilising the potential that new technologies have to offer?

Those bold enough to engage are already claiming success in the form of new clients, stronger relationships and new business opportunities. So what can social media do for you? Written by David Laud, chartered marketer and law firm CEO, Managing Partner's Social Media Marketing for Law Firms report introduces key social media tools and explains how they can deliver value within your firm as part of a tailored social media strategy.

It examines the appropriate use of prominent platforms including Twitter, LinkedIn and Facebook for law firms and suggests useful applications to ensure you get the most out of each. Practical guidance, tips and insights are provided throughout the report to help you understand and maximise the opportunities that social media present for your firm, including:-

• How social media is changing the way your clients communicate;
• The key differentiators between social media platforms in terms of use, behaviour and trends;
• How to create a profile, communicate and grow your network on each major platform;
• Where to concentrate your efforts to generate the best return for your firm;
• How to utilise tools and apps to ensure you are reaching your intended audience;
• How to review your firm's business plan to ensure that your social media initiatives support your firm's overall aims;
• How to implement a project plan to ensure the initiative meets its goals;
• How to mitigate the risks associated with social media use - reputational damage, reduction in staff productivity and loss or leakage of sensitive information; and
• How to implement an effective social media strategy and overcome the common obstacles to success.

Real-life case studies Find out how Samuel Phillips, Morton Fraser Solicitors, Doyle Raizner, Womble Carlyle Sandridge & Rice, PLLC, Brett Oaten Solicitors and CBW are successfully using social media as a strategic marketing and communication tool, along with the key pitfalls to avoid. You will also find useful appendices - A jargon-buster glossary and a sample communications and equipment policy which can be adapted and implemented immediately within your firm.