Legal Issues of Corporate Communication in an Online World

This critical handbook has been extensively revised and updated to include up-to-the-minute case law and guidance on the internal issues of employee e-mail, web and social media use as well as advertising and marketing online.

Anyone who buys this book will gain a comprehensive understanding of how to protect his/her organisation from legal action resulting from the improper use of online communication. Adding Legal Issues of Corporate Communication in an Online World to your armoury of must-have reference books will enable you to:

• Understand the host of legal issues relating to use of online media within your organisation, including:
• Brands, reputation, defamation and libel;
• Copyright, authorship, ownership and duration;
• Privacy, data protection and confidentiality;
• Criminal content - harassment, obsenity, incitement of racial hatred;
• Improper use of public electronic communications networks;
• Content likely to give rise to contempt of court proceedings;and
• Unfair commercial practices and malicious communications.
• Interpret long-standing laws in the context of online content/publications;
• Advise management and staff on the legal issues of social media, e-mail and internet use in a business context;
• Understand recent legal developments in areas such as advertising law, that companies may not realise touch them;
• Draft a customised social media usage policy for your organisation; and much more...

  Along with real life, practical examples of both previous and current court cases, the report provides vital insight into mishaps that have occurred and how organisations can successfully manage them to avoid legal action and protect their reputation.

  This 303 page handbook also features useful appendices including: An example IT and e-mail monitoring policy and an example communications and social media policy.