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International Advertising Law: A Practical Global Guide 2nd ed

Edited by: Paul Jordan, Andrew Butcher, Bristows LLP

ISBN13: 9781787423909
Previous Edition ISBN: 9781909416048
Published: March 2021
Publisher: Globe Law and Business
Country of Publication: UK
Format: Hardback
Price: £165.00



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Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition.

Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes).

Edited by Paul Jordan, partner and head of advertising and Andrew Butcher, senior associate at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. This new edition of International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.

Subjects:
Consumer Law, Media and Entertainment Law
Contents:
Introduction
Paul Jordan, Andrew Butcher - Bristows LLP
Argentina
Juan Carlos Ojám - Berton Moreno Ojam
Australia
Austria
Alexander Cizek - CIZEK|IP
Belgium
Brazil
Otávio Saraiva Padilha Velasco - Soerensen Garcia Advogados Associados
Canada
China
Czech Republic
Denmark
Carina Hyldahl, Kenneth Kvistgaard-Aaholm - Gorrissen Federspiel
Finland
France
Emmanuelle Jardin-Lillo - TGS France Avocats
Germany
Susan Kempe-Müller - Latham & Watkins LLP
Greece
George A. Ballas, Theodore J. Konstantakopoulos, George Ch Moukas - Ballas, Pelecanos & Associates LPC
Hong Kong
Charmaine Koo, Winnie Yue - Deacons
Hungary
Gusztáv Bacher, Miklos Boronkay, Gábor Faludi Jr., Anikó Keller, Dávid Kerpel - Szecskay Attorneys at Law
India
Ireland
Patricia McGovern - DFMG Solicitors
Italy
Daniela Ampollini - Trevisan & Cuonzo
Japan
Toshiya Furusho, Mizuki Kanno, Yuki Kuroda, Takamitsu Shigetomi - Oh-Ebashi LPC & Partners
Latvia
Sarmis Spilbergs, Edvijs Zandars - Ellex Klavins
Mexico
Carlos Dávila-Peniche, Marina Hurtado-Cruz - Baker McKenzie
Netherlands
Manon Rieger-Jansen, Roelien van Neck - Bird & Bird LLP
Norway
Poland
Portugal
Russia
Yulia Yarnykh - Gowling WLG
Spain
Mónica Esteve Sanz - Gómez-Acebo & Pombo Abogados SLP
Sweden
Switzerland
United Kingdom
Paul Jordan, Andrew Butcher - Bristows LLP
United States
Melissa Landau Steinman - Venable LLP