Social Networking for Law Firms

Firms with a strong brand who regularly communicate with their target audience are more likely to succeed. A recent IBM study (IBM CEO Study: Command & Control Meets Collaboration) has identified that firms most likely to outperform their competition are those who embrace a culture of openness and cite the use of social tools as a key aid for business development. In their report ‘The social economy: Unlocking value and productivity through social technologies’, McKinsey estimates that the application of corporate social networking platforms could result in productivity improvements of up to 25 per cent.

However, despite the fact that a great deal has been written, blogged and published on the subject of social networking, there is still a lot of unclarity amongst law firms on how they can truly benefit from social networking and how to get their social media strategy right.

Managing Partner’s new report, Social Networking for Law Firms, cuts through all the confusion by focusing on the key aspects of social networking and by providing practical advice for developing and improving social networking strategies.

Social Networking for Law Firms provides expert guidance on:

• The benefits of social media, from lead generation to client collaboration
• The leading social media platforms, with full analysis and statistical data to help determine which may prove the most advantageous for a firm’s particular needs
• Building ownership, and gaining buy in from lawyers, staff, and management
• Using social media as a tool for client service support
• Setting and managing social media policies
• Implementing enterprise social networking solutions to increase collaboration and knowledge sharing
• The impact of social networking on brand management and firm reputation
• Success metrics, monitoring, and reporting.

With expert contributions from James Mullan (Field Fisher Waterhouse) and Gordon Vala-Webb (McMillan LLP), and case studies from a variety of law firms including Wragge & Co and Drost, Gilbert, Andrew & Apicella LLC, this report provides actionable guidelines on developing a social networking strategy for your law firm and how to create a positive approach to this increasingly important field of business development.