Trademarks and Unfair Competition: Law and Policy 6th ed

The new edition of this leading casebook on trademark and unfair competition by Graeme B. Dinwoodie and Mark D. Janis continues to present the subject in a clear, accessible, and up-to-date fashion.

The many strands of trademark and unfair competition doctrine are organized into a coherent conceptual framework consisting of a brief examination of foundational concepts, followed by thorough treatments of the law on (1) the creation of trademark rights; and (2) the scope and enforcement of trademark rights and some related causes of action. The traditional case-and-note format is enhanced by problems that help students understand intricate key topics.

New to the 6th Edition:

• Incorporates prominent new decisions, including the Booking.com case on genericness and the Brunetti case on vulgar marks
• Introduces useful new cases illustrating fundamental principles, such as the METCHUP case
• Deepens coverage of trade dress (including the POCKY functionality opinion)
• Probes new developments in online marketing
• Refines treatment of defenses, including the Rogers rule on expressive use and nominative fair use
• Summarizes the Trademark Modernization Act of 2020