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Marketing Global Justice: The Political Economy of International Criminal Law

ISBN13: 9781108482752
Published: May 2021
Publisher: Cambridge University Press
Country of Publication: UK
Format: Hardback
Price: £85.00

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Marketing Global Justice is a critical study of efforts to 'sell' global justice. The book offers a new reading of the rise of international criminal law as the dominant institutional expression of global justice, linking it to the rise of branding. The political economy analysis employed highlights that a global elite benefit from marketised global justice whilst those who tend to be the 'faces' of global injustice - particularly victims of conflict - are instrumentalised and ultimately commodified. The book is an invitation to critically consider the predominance of market values in global justice, suggesting an 'occupying' of global justice as an avenue for drawing out social values.

  • The first book to bring together marketing and international law in a systematic way, providing a unique insight into interpretations of 'global justice' in the neoliberal order
  • Examines the political economy of international criminal law, appealing to readers interested in the social, economic, political, and cultural context of global justice
  • Incorporates visual and textual analysis of international criminal law, speaking to the recent 'turn to aesthetics' in international law

International Criminal Law
1. Introduction
2. Ad-Vocacy: What is Marketing in Global Justice?
3. A Brand New Justice: How Global Justice became Marketable in the 1990s
4. 'A Picture Worth More than a Thousand Words': The Value of Global Justice
5. Working It: The Brand of the Ideal Victim
6. Kony 2012: Making an Accused *Famous*
7. Special Effects: The International Criminal Court in the Global Market
8. Branding the Global (In)Justice Place
9. 'Occupying' Global Justice