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The Cambridge Handbook of International and Comparative Trademark Law

Edited by: Irene Calboli, Jane C. Ginsburg

ISBN13: 9781108423090
Published: September 2020
Publisher: Cambridge University Press
Country of Publication: UK
Format: Hardback
Price: £190.00



Despatched in 6 to 8 days.

Trade in goods and services has historically resisted territorial confinement, but trademark protection remains territorial, albeit within an increasingly important framework of multilateral treaties. Trademark law therefore demands that practitioners, policy-makers and academics understand principles of international and comparative law. This handbook assists in that endeavour, with chapters describing and critically analyzing international and regional frameworks, and providing comparative perspectives on the substantive issues in trademark law and related fields, such as geographic indications, advertising law, and domain names.

Chapters contrast common law and civil law approaches while focusing on the US and EU trademark systems in light of the role these systems have played in the development of trademark laws. Additionally, this handbook covers other jurisdictions, both common law and civil law, on the Asia-Pacific, African, and South American continents. This work should be read by anyone seeking a better understanding of trademark law around the world.

Subjects:
Intellectual Property Law
Contents:
Foreword - Lord Justice Richard Arnold
Preface - Irene Calboli and Jane C. Ginsburg
Part One. international aspects of trademark protection: historical perspectives and current developments
1. The Trademark Provisions in the Paris Convention for the Protection of Industrial Property
Sam Ricketson
2. A Look at the Trademark Provisions in the TRIPS Agreement
Daniel J. Gervais
3. The Internationalisation of Trademark Protection: Mapping and Documenting Twenty-Five Years of (Post-Paris Convention and) Post-TRIPS Trademark Agreements
Susanna H.S. Leong
4. The Trademark Provisions in Post-TRIPS Mega-Regional Trade Agreements
Susy Frankel
5. The Protection of Well-Known Marks under International Intellectual Property Law
Frederick Mostert
6. Regional Trademark Protection: Comparing Regional Organizations in Europe, Africa, South East Asia, and South America
Irene Calboli and Coenraad Visser
7. Territoriality and Supranationality: Judicial and Legislative Competence in International Trademark Disputes
Edouard Treppoz and Jane C. Ginsburg
8. Alternative Dispute Resolution for Trademark Disputes
Jacques de Werra
Part Two. Comparative perspectives on trademark protection: convergence and (remaining) divergence
i. The Nature and Functions of Trademarks
9. Trademark Functions in European Union Law
Annette Kur
10. The Function of Trademarks in the United States
Graeme B. Dinwoodie
ii. Signs That Can Be Protected as Trademarks
11. Protectable Trademark Subject Matter in Common Law Countries and the Problem with Flexibility
Lisa P. Ramsey
12. Signs Eligible for Trademark Protection in the European Union: Dysfunctional Incentives and a Functionality Dilemma
Martin Senftleben
iii. Public Policy Limitations of Trademark Subject Matter
13. Public Policy Limitations on Trademark Subject Matter: A US Perspective
Christine Haight Farley
14. Public Policy Limitations on Trademark Subject Matter: An EU Perspective
Jens Schovsbo and Thomas Riis
iv. The Relationship between Trademarks and Geographical Indications
15. Sui Generis or Independent Geographical Indications Protection
Dev S. Gangjee
16. Does the Unfair Competition Approach to Geographical Indications of Origin Have a Future?
Kimberlee Weatherall
v. Certification and Collective Marks
17. Anglo and EU Frameworks for Certification and Collective Trademarks
Graeme W. Austin
18. Certification and Collective Marks in the United States
Margaret Chon
vi. The Relationship between Trademark Law and Advertising Law
19. Trademark Law and Advertising Law in the European Union: Conflicts and Convergence
Ansgar Ohly
20. The False Advertising/Trademark Law Interface at Common Law
Rebecca Tushnet
vii. The Relationship between Trademark Law and the Right of Publicity
21. Commercial Exploitation of the Human Persona in the United States: Who Needs Trademarks When You Have the Right of Publicity?
David Tan
22. Commercial Exploitation of the Human Persona in European and French Law: Who Needs Trademarks When You Have Personality Rights?
David Lefranc
viii. Trademarks and Domain Names
23. Legal Regulation of Internet Domain Names in North America
Jacqueline D. Lipton
24. Domain Name Dispute Resolution in Mainland China and Hong Kong
Jyh-An Lee
ix. Overlapping Rights
25. Relationship between Trademark Law and Copyright/Design Law: Trademark Protection for Ornamental Shapes?
Estelle Derclaye and Ng-Loy Wee Loon
26. Overlapping Copyright and Trademark Protection in the United States: More Protection and More Fair Use?
Jane C. Ginsburg and Irene Calboli
x. Theories Underlying the Standards for Trademark Infringement
27. Misappropriation-Based Trademark Liability in Comparative Perspective
Jeremy N. Sheff
28. The Doctrine of Instruments of Fraud in Historical Perspective
Lionel Bently
xi. Trademark Dilution
29. US Anti-Dilution Law in Historical and Contemporary Context
Sandra L. Rierson
30. Dilution and Damage beyond Confusion in the European Union
Anselm Kamperman Sanders
xii. Secondary Trademark Liability
31. Approaches to Secondary Liability for Trademark Infringement: Common Law Evolution
Stacey Dogan
32. Approaches to Secondary Liability for Trademark Infringement: A Limited Harmonization under European Union Law
Miquel Peguera
xiii. Trademark Defenses
33. Valuing the Freedom of Speech and the Freedom to Compete in Defenses to Trademark and Related Claims in the United States
Jennifer E. Rothman
34. Limitations to Trademark Protection as Defences to Infringement
Jennifer Davis
xiv. The Principle of Exhaustion of Trademark Rights
35. Common Law and Civil Law Approaches to Trademark Exhaustion in Europe: The Distribution Function of Trademarks
Apostolos G. Chronopoulos and Spyros M. Maniatis
36. The Relationship between Trademark Exhaustion and Free Movement of Goods: A Review of Selected Jurisdictions and Regional Organizations
Irene Calboli
xv. Trademark Transactions
37. Trademark Transactions in Common Law Countries: Liberalisation and Its Limits
Robert Burrell and Michael Handler
38. Civil Law Perspectives on Trademark Transactions
Nicolas Binctin
Index