Writing is one of the key factors in professional success. It is one of the ways in which managers appraise you. Write well and clients and colleagues will rate you. Write poorly and you could harm your prospects. Employers complain that new recruits can't write. Yet professions like accountancy, banking, law and management consultancy attract the very best graduates. They can certainly write. So what's going on?
This book explains why the style of writing taught at school and university doesn't work in business. It shows how to write well in the workplace. It stresses the importance of understanding why and how people read at work and what they require from writing to help them in their roles. It analyses why professionals have a reputation for writing poorly and what to do about it. Best of all, it shows that anyone can write well at work, regardless of how well or badly taught they were before. Throughout, author Christopher Stoakes offers tips and techniques drawn from his own career, as a professional (lawyer, partner in a City law firm, marketing director and management consultant), a writer (journalist by-lined in all of the quality newspapers) and a trainer (MBA tutor and PGCE-qualified teacher). He ranges far and wide, using masters of fiction and poetry to illustrate his approach, and provides amusing anecdotes showing how he too had to learn the hard way.
Get To The Point is unlike other how-to-write books and manuals on grammar. It's an engaging, quick-and-easy read that encourages you to start writing differently right now.
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