Sales Promotion and Advertising: A Legal Guide is a working guide to the laws governing the commercial activities of advertising, sales promotion and PR and the relationships created by this area of business.
Include: Legal principles surrounding the different styles of sales promotion - lotteries, competitions, free prize draws. Extent and content of the promotion rules and points of consideration in choosing the promotion gift. Use of third party material in advertising. Comparative advertising. The legal role of public relations companies. Relevant areas of copyright, passing off and trade mark law. Separate chapters consider personality endorsement, product branding and promotions and tax.
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