The Business of Intellectual Property

This book focuses on the intersection of law and business as it relates to the strategic management of intellectual property. The Business of Intellectual Property combines the statutory framework of intellectual property, case law, business and legal principles of accounting and valuation, and multiple case studies of successful companies to provide readers with a combination of strategic vision and practical advice that helps them to integrate such processes into their own--or their client's--operations, or to improve existing practices.

• Written by two prominent, respected lawyers (both partners at Woodcock Washburn, one of the most respected national IP "boutiques") specializing in intellectual property law for major corporations (Coca-Cola, BellSouth, Cingular and AT&T)
• IP practitioners, business executives and law and business students will benefit from the strategies and explanations outlined herein
• A unique, comprehensive treatment of exactly how to strategically manage IP assets--as well as a nuanced examination of the legal and business cultures in which this management occurs