(020) 7242 5778

Wildy’s Book News

Book News cover photo

Vol 24 No 4 April/May 2019

Book of the Month

Cover of Professional Conduct Casebook 3rd ed: Digital Pack

Professional Conduct Casebook 3rd ed: Digital Pack

Price: £165.00 + £3.99 VAT

Offers for Newly Called Barristers & Students

Special Discounts for Newly Called & Students

Read More ...

Secondhand & Out of Print

Browse Secondhand Online


UK Public Holiday Monday 27th May

Wildy's will be closed on Monday 27th May, re-opening on Tuesday 28th.

Online book orders received during the time we are closed will be processed as soon as possible once we re-open on Tuesday.

As usual credit cards will not be charged until the order is processed and ready to despatch.

Any Sweet & Maxwell or Lexis eBook orders placed after 4pm on the Friday 24th May will not be processed until Tuesday May 28th. UK orders for other publishers will be processed as normal. All non-UK eBook orders will be processed on Tuesday May 28th.

Hide this message

Arbitrating Brands: International Investment Treaties and Trade Marks

ISBN13: 9781788971805
To be Published: August 2019
Publisher: Edward Elgar Publishing Limited
Country of Publication: UK
Format: Hardback
Price: £85.00

Brand recognition is crucial to companies promoting the sale of products and services. Directors invest considerable revenue into developing brand imagery that is unique and identifiable. Linking intellectual property law and international investment law, Arbitrating Brands takes the opportunity to analyse trade marks and brands as examples of foreign direct investment.

In light of the Phillip Morris cases against Australia and Uruguay, Metka Potočnik explores the substantive protection of trade marks under international investment treaties, unpacking the specifics of arbitrating investment claims arising out of state trade mark regulation. Utilising plain packaging regulation for tobacco products as a springboard for analysis, this book offers a practical approach with recommendations for arbitrators on how to approach trade mark investment cases.

Detailed and insightful, this book is essential reading for arbitration practitioners, offering practical analytical tools to approaching the adjudication of trade mark investment disputes. It will also be of interest to the growing group of researchers and students focusing on intellectual property arbitration. Furthermore, brand owners following developments in the field will benefit from this book’s insight into the trajectories of trade mark legislation.

Intellectual Property Law, International Investment Law, Arbitration and Alternative Dispute Resolution
1. Introduction
2. Trade Mark Investment Disputes: Case Studies
3. Special Approach: A Justification
4. Jurisdiction and Applicable Law in Trade Mark Investment Disputes
5. Defining Trade Marks and Brands as Investment Assets: Delegation to Trade Mark Law
6. Attributes of Property in Investment Assets: Origins in Investment Law
7. State Liability for Regulating Trade Marks and Brands: The Dialogue of Two Bodies of Law
8. Controlling The Power of Brands: In Search of a Balanced Approach Via the International Rule of Law
9. Remedies in Trade Mark Investment Arbitration
10. Conclusion