Special Discounts for Newly Called & Students
Browse Secondhand Online
Once the order is confirmed an automated e-mail will be sent to you to allow you to download the eBook.
All eBooks are supplied firm sale and cannot be returned. If you believe there is a fault with your eBook then contact us on email@example.com and we will help in resolving the issue. This does not affect your statutory rights.
Innovation should be at the heart of the strategy of every law firm. It drives the competitive advantage that a law firms needs not just to set itself apart from its competition but also to survive. The purpose of strategy is to understand and cope with competition. Innovation and creativity are core to that strategy.
Competitive advantage impacts your bottom line. It answers your clients' key question of ‘why should I do business with you?’ ‘What are you offering that no one else does?' Innovation is key to answering that question.
This book will show you how to reinvent yourself to create a culture that encourages and spawns innovation at every level, both on the micro and macro levels. It leads you through the creation of the infrastructure that is necessary to encourage creativity and that is unique to law firms as well as setting out the creative process to produce new thinking. It deals with leadership, handling change, communication, culture, teamwork and accountability that will lead to real and necessary innovation.
The author, Darryl Cooke, is co-founder of gunnercooke, one of the UK's fastest-growing challenger law firms.