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Secrets of Successful Web Sites


ISBN13: 9781568303826
ISBN: 1568303823
Published: November 1997
Publisher: Pearson Education Ltd
Format: Paperback
Price: Out of print



For courses in Web Graphics and Design. Much of the book consists of visual case studies that give information that most sites wont give out- what worked for them, why and exactly how. Readers learn the insider secrets of successful business planning, budgeting, and collaboration. Each case study explores both the client and developer point of view, so readers can see for themselves what works and what doesnt. This book gives students everything they need to guarantee a successful site and Web business.

Contents:
I.
1. Land Rover--Adjacency Brand New Media.
2. Pyramid Breweries--Worker Bees and Brazil Design Group.
3. HIV in Site--Art Science W3 Development.
4. Convomania--Clear Ink.
5. Salon--In House.
6. Lucent College Recruitment--Studio Verso.
7. Stolichnaya--Margeotes | Fertitta + Partners.
8. National Geographic--Big Hand, Inc., Methodfive, Second.
9. Doonesbury--Headland Digital Media.
10. Fabric--In House.
11. Virgin Records America--Ikonic, Inc.
12. The RREEF Funds--Studio Verso.
13. Porsche USA--The Designory.
14. The Hamptons--Evantide Graphical.
15. Womens Wire--In House. II.
1. Clients Are from Mars, Contractors Are from Venus.
2. The Value of Design.
3. Partnering (for Clients).
4. Partnering (for Contractors).
5. Setup.
6. The Project Site.
7. Phase One--Strategy and Tactics.
8. Phase Two--Content Development and Design.
9. Phase Three--Production.
10. Phase Four--Launch and Maintenance.
11. The Adventure Continues.