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Vol 23 No 5 May/June 2018

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Cover of Drafting Commercial Agreements

Drafting Commercial Agreements

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Domain Names: Strategies and Legal Aspects 2nd ed


ISBN13: 9780414066847
Previous Edition ISBN: 9780414039520
To be Published: June 2018
Publisher: Sweet & Maxwell Ltd
Country of Publication: UK
Format: Paperback
Price: £125.00



The internet has changed significantly in recent years. Being aware of the relation between domain names and trade marks, as well as the strategies to optimize opportunities online while navigating brand damaging pitfalls, is crucial to any modern business — domain names are no longer merely an address on the web. Domain names hold substantial financial value, closely interact with trade mark rights and affect branding and consumer/client trust.

This book will guide you through the essentials for developing a successful online strategy and managing the legal aspects of domain names. What is a domain name from a legal perspective and how does it differ from a trade mark or service mark? What domain names should I register, under which top-level domains and does it matter where I register them (with which registrar)? Do they affect search engine optimization (SEO)? How should a company manager, IT director or lawyer handle domain names within the company? How do we detect and deal with trade mark infringement online?

The second edition includes extensive coverage of both old and new top-level domains, both from a strategic and legal perspective. New additions include, but are not limited to, case updates, phishing and spoofing, current dispute statistics, IPv6, national dispute resolution systems, comparison between the two most frequently used dispute resolution regulations, relevant illustrative domain name dispute cases, expanded information regarding the requirements to successfully prove trade mark infringement in domain name disputes, new SEO guidelines and trade mark protection mechanisms in place since the launch of 1,200+ new top-level domains.

Subjects:
Internet Law

Series: Law in Practice

Business Premises: Possession and Lease Renewal 6th ed (Book & eBook Pack) ISBN 9780414069640
To be published October 2018
Sweet & Maxwell Ltd
£156.00 + £15.60 VAT
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Business Premises: Possession and Lease Renewal 6th ed ISBN 9780414069626
To be published October 2018
Sweet & Maxwell Ltd
£120.00
Business Premises: Possession and Lease Renewal 6th ed (eBook) ISBN 9780414069633
To be published October 2018
Sweet & Maxwell Ltd
£120.00 + £24.00 VAT
(ProView)
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Domain Names: Strategies and Legal Aspects ISBN 9780414039520
Published March 2015
Sweet & Maxwell Ltd
£125.00
£189.00 + £18.90 VAT
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£145.00 + £29.00 VAT
(ProView)
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£179.00 + £35.80 VAT
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£179.00
Kendall On Expert Determination 5th ed (Book & eBook Pack) ISBN 9780414050426
Published December 2014
Sweet & Maxwell Ltd
£311.00 + £31.10 VAT
(ProView)
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Kendall On Expert Determination 5th ed (eBook) ISBN 9780414050419
Published December 2014
Sweet & Maxwell Ltd
£239.00 + £47.80 VAT
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£233.00 + £23.30 VAT
(ProView)
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Business Premises: Possession and Lease Renewal 5th ed ISBN 9780414034358
Published December 2014
Sweet & Maxwell Ltd
£119.00
Kendall On Expert Determination 5th ed ISBN 9780414034266
Published December 2014
Sweet & Maxwell Ltd
£239.00
Business Premises: Possession and Lease Renewal 5th ed (Book & eBook Pack) ISBN 9780414038547
Published December 2014
Sweet & Maxwell Ltd
£155.00 + £15.50 VAT
(ProView)
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Business Premises: Possession and Lease Renewal 5th ed (eBook) ISBN 9780414038530
Published December 2014
Sweet & Maxwell Ltd
£119.00 + £23.80 VAT
(ProView)
Buy