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"Those clamoring for environmental change will learn much from DeSombre's excellent work. She makes basic research in social psychology and other fields accessible as she explains why good people do bad environmental things, and shows what can be done about it." --Thomas Heberlein, Author of Navigating Environmental Attitudes "Beth DeSombre, again, has written an utterly elegant treatment of a complex matter. This book asks the question that all students of environmental affairs must confront and which have immediately obvious, but usually wrong or incomplete, answers. In some of the clearest language you will find in the field, the book lays out the reasons why it is important that we know enough or care enough about the environment, but that these elements are not enough to understand why bad things still happen to the environment. This book is well suited for virtually any class on environmental issues where the question in the title is of interest." --Peter J. Jacques, Author of Sustainability "This wonderful book reveals how our daily environmental practices are shaped by deeper social forces and why this matters for the future of the environmental movement. Effortlessly moving across academic disciplines, DeSombre provides a fascinating account of the political dimensions of sustainability." --Paul F. Steinberg, Author of Who Rules the Earth? How Social Rules Shape Our Planet and Our Lives